“There’s so much to get on with, there's so much to build.

to test this idea..scale of unit operations would change the.

financial return (NPV).a portfolio of new pharmaceutical products.I started with the basis that each new product would follow one of four trajectories of sales.

The first would be that it hit a base demand., the second 1.5 x base demand, the third 0.5 x base demand and the fourth did not get launched or sold at all or 0.

The demand curves were normalised curves.. To simply represent a portfolio of products I allocated a probability to each of the four trajectories.. Then I looked at scale.

I used a few API (chemical synthesis) projects to normalise a base scale.It's important that when we define chips, we don't leave gaps.

We aim to capture everything: the building, the equipment, operations, software, hazards, quality requirements, whatever is important in that system.At the point of inquiry, we are trying to get that information loaded into that Chip..

When we are creating plans, we like to work in three dimensions from the very early part of the project.Chips help speed up the process, because we can move chunks of the design around very quickly and keep data associated with them.